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Google Analytics Training

Ecommerce Analytics: From Data to Decisions

Discover useful reporting and analysis techniques to help your ecommerce business make informed decisions using Google Analytics data. In this self-paced online course, you’ll immerse yourself in the measurement planning process and practice navigating Google Analytics to improve the performance of an example ecommerce business.

You’ll learn how to:

Google Analytics Platform Principles

Learn how the components of the Google Analytics Platform work together to collect and organize the business data you need for reporting and analysis.

Digital Analytics Fundamentals

Learn the core principles of digital analytics, including how to build a useful measurement plan for your business and how to get started with Google Analytics.