Google Analytics Training
Ecommerce Analytics: From Data to Decisions
Discover useful reporting and analysis techniques to help your ecommerce business make informed decisions using Google Analytics data. In this self-paced online course, you’ll immerse yourself in the measurement planning process and practice navigating Google Analytics to improve the performance of an example ecommerce business.
You’ll learn how to:
- use the new Enhanced Ecommerce reports in Google Analytics
- use segmentation to compare different groups of data
- choose meaningful reports that align with your measurement plan
- conduct in-depth analyses with your data
Google Analytics Platform Principles
Learn how the components of the Google Analytics Platform work together to collect and organize the business data you need for reporting and analysis.
Digital Analytics Fundamentals
Learn the core principles of digital analytics, including how to build a useful measurement plan for your business and how to get started with Google Analytics.
- An overview of today’s digital measurement landscape
- Guidance on how to build an effective measurement plan
- Best practices for collecting actionable data
- Descriptions of key digital measurement concepts, terminology and analysis techniques
- Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance